Monday, May 6th and Tuesday, May 7th from 9:00am to 5:00pm EST
At Sweet Root Village Studio: 4570 Eisenhower Ave, Alexandria VA 22304
The purpose of “The Workshop: Pricing and Design” co-hosted by Sweet Root Village and Amy Nicole Floral is inspired by our shared passion for profitability and great design! This is a no-frills, no fluff, nitty gritty workshop packed full of value and loads of information!
Our time together will be split evenly discussing profitable business practices and hands on design of centerpieces and bouquets. We casually refer to our education approach as “fire hosing you” because we have SO MUCH to share in our collective decades of education and experience. We are confident that this will be a valuable investment no matter what your design level or years in business.
Rachel and Lauren from Sweet Root Village will be leading and teaching all about the business of flowers! You will be guided through a classroom style session that will cover pricing flowers for profitability, practice hands on recipe writing, staffing, workflow and so much more. The SRV ladies will be answering your burning business questions in a tell all Q&A where we will dig in to your individual business questions and nothing is off the table! You will learn loads of actionable tools and ideas to apply to your business right away.
Amy Balsters of Amy Nicole Floral will be leading and teaching her in depth approach to artfully inspired loose and airy floral designs. You will be guided in two hands on design sessions learning Amy’s techniques to achieving lightweight, artful, hand tied bouquets and lush centerpieces full of airy movement. Amy’s comprehensive approach to design is rooted in key fundamentals and she is passionate about empowering you to better understand your work and learn new ways to improve your design techniques. Key themes covered are; how to design more intentionally and with profitability in mind, techniques to working with color, how to not overstuff your designs, how to avoid bulky bouquets and designing with loose and airy movement.
– You struggle knowing what to charge for your floral designs or finding
that you are just generally not profitable
– You are overspending or overstuffing arrangements
– You are struggling with ordering and sourcing your materials
– You struggle with making arrangements with loose, light, and airy movement
– You struggle with adding or balancing color in your designs
This might not be the best fit for you if you – don’t like making money and seeing
your business succeed enough to live a balanced life. It might also not be
the best fit if you prefer a more open handed approach to ordering and designing
that doesn’t involve structure or recipes (this is the key profit in our humble opinion).
If you don’t want to explore design styles and color theory and learn how create well
balanced floral designs, again – maybe not your cup of tea, that’s totally cool man.
Early bird rate of $1,800 includes your ticket to two full days of learning, all fresh product and hard good supplies needed for hands on designing with Amy, as well as lunch both days. You’ll also go home with three of our favorite design tools and the vase we design in together.
** Price of ticket jumps to $2,000 on April 11th.
We have exactly 20 SEATS available for this workshop and you can register to reserve your space by filling out this form linked below.
We are accessible by three major airports:
Ronald Reagan Washington National Airport (DCA): 15 min drive and accessible by metro.
Dulles International Airport (IAD): 1 hour drive and accessible by metro.
Baltimore Washington International Thurgood Marshall Airport (BWI): 1 hour drive
There are lots of Ubers and Lyfts readily available in our area at all times of day or night, so that is an easy way to get around! We are also about 1 mile from both the Eisenhower Ave and Van Dorn Metro stations.
There are an exorbitant amount of hotels and Airbnbs in the area. Here are a few of our favorite places, conveniently located in our adorable Old Town Alexandria, approximately 10 min away:
The Lorien Hotel and Spa
The Morrison House
We have been so graciously sponsored by:Grace Rose Farm | Curate | Accent Decor | DVFlora | GrowTech Inc. ARS
Clauss Co | Sarah Bradshaw