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The Workshop: Pricing and Design – DALLAS

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The Workshop: Pricing and Design – DALLAS


March 3rd | March 4th | March 5th
The Floral Bar
856 E St Hwy 114 Ste #200, Roanoke, TX 76262


Purchase your ticket here.


–– Design ––

Care and Handling Best Practices
Principles of Design
Color Theory
Foam Free Mechanics
Loose and Airy Bridal Bouquets
Artful Centerpieces
Individualized Live Critiques with Honest Feedback

–– Business ––

Staffing for Success
Pricing for Profit
Ordering and Recipe Writing
Managing and Hiring Strategies
Scaling Your Business


Installation Mechanics and Design
Individualized Website Copy Critiques
Social Media and Marketing Strategies

–– And Some Bonuses ––

Professional Photography of Your Designs
Individual Headshots


We created “The Workshop: Pricing and Design” to share our
passion for profitability and great design with YOU!


Packed full with loads of valuable information, we’ll be covering
profitable business practices, hands-on design of centerpieces, bouquets,
and installation techniques, floral photography with
Kate Panza Photography, and individualized website
reviews with Rosewater Studio.

We’re doing it. We’re gonna “fire hose you!”


Yup, we casually (not so casually) refer to our education approach
as “fire hosing you” because with our collective decades of education
and experience we have SO MUCH to share you! This will be a valuable
investment no matter what your design level or years in business.

Rachel and Lauren from Sweet Root Village will be leading and teaching
all about the business side of flowers. You’ll experience classroom style
sessions that will cover pricing flowers for profitability, staffing,
workflow, AND practice hands on recipe writing…and so much more.
Sweet Root Village is well known for their incredible installations and are
excited to lead you through some of their favorite installation mechanics
and design! The Sweet Root ladies will be answering your burning business
questions in a tell all Q&A session. Nothing is off the table! You’ll get tons of
actionable tools and ideas to apply to your business right away
(like…literally, while you’re still at the workshop).

Here’s what past attendees have said:

“Lauren and Rachel of Sweet Root Village are amazing designers and brilliant business women. I could carry on forever about all the things I learned, but it was so just so much! They shared in great detail, how they go about pricing, what program they use and how it helps with figuring out the cost of everything during the proposal. I hate to admit that I haven’t always had all my flowers picked out for each wedding before the season begins. I end up designing for one wedding while I may be figuring out which flowers I need for the next. After their workshop I have developed a “do it now” approach, rather than “why do today what you can put off till tomorrow.” It makes running a business so much easier, and things don’t pile up. I am also more confident that I am ordering the right number of stems.

They have an amazing team, and they shared how they started their business, how they built their business and how they built their team, and how they go about hiring for wedding set ups and breakdowns. They are also masters of storage, which was great to learn about. I loved this workshop so much that I did their next workshop, The Foraged Collective, with Roadside Blooms. These two workshops are the best investment I have made in my business this year.”

– Meg Owens, Meg Owens Floral Designs

Amy Balsters of Amy Nicole Floral will teach with her in-depth,
no-nonsense, approach to design and mechanics. You’ll learn Amy’s
favorite techniques for achieving lightweight, artful, hand tied bouquets
and lush centerpieces full of airy movement. Amy’s design is rooted in key
fundamentals. She’s passionate about empowering you to better
understand your work and learn new ways to improve your design
techniques. Key themes include how to design more intentionally and with
profitability in mind, techniques to working with color, how to not
overstuff your designs, and how to avoid bulky bouquets.

Here’s what past attendees have said:

“After we did our designs, Amy critiqued each one.  She “critiques” in such a way that you are dying to hear what she has to say.  She is so positive, and without being critical she made the most wonderful suggestions about everyone’s arrangements. In the past, if I didn’t like my arrangement, I would get frustrated and probably add more flowers to fix a problem. With quickly moving things around and frequently taking out stems, she was able to make each design have movement, and be loose and airy. I couldn’t believe how much easier it was, and less expensive than adding more flowers.”

– Meg Owens, Meg Owens Floral Designs

Kate Panza Photography approach to photography is simple and will never say cheese. Photographing the soul, is what she’s after.  She hunts for connection, purpose and intimacy in each frame.  Emotive images, sometimes slightly out of focus, are her favorites. She has, and always will, seek the meaningful.  She believes each love story is unique, and should be photographed as such.  And that we all should live in photographs.

Yasamin Salavatian of Rosewater Studio is a San Francisco based
copywriter, storyteller and writing coach. She helps creative business
owners find their unique Brand. Yasamin will assess each attendees’
website and offer individualized feedback.


– You struggle with knowing what to charge for your floral designs
or are finding that you are just generally not profitable.

– You’re overspending or overstuffing arrangements.

– You’re still figuring out ordering and sourcing your materials.

– You can’t quite land that loose, light, and airy movement
in your arrangements and bouquets.

– You struggle with adding or balancing color in your designs.

– You want the mechanics of great installations and how to buy,
prepare and design them.

– You want key tips on taking better photos of your flowers. (DC only)

– You want foundational techniques for building impressive installations.

– You want to learn more foam free approaches to your design work.

– You want individualized critiques and helpful
feedback of your work…in real time.

– You want actionable tools and ideas…that will help your business.

– You could use an objective perspective on your website
copy for connecting more to your ideal client.


– You’re OKAY with not being profitable (as this is an area of focus).

– You prefer a more openhanded approach to ordering and designing 

that doesn’t involve structure or recipes. 
(This is the key to profit in our humble opinion!)

– You don’t want to explore design styles and color theory 
and learn how to create well balanced floral designs.
(Again – maybe not your cup of tea, that’s totally cool man!)

I N V E S T M E N T:

Your ticket includes two or three full days of learning with all
fresh products and hard good supplies needed for hands-on designing.
Beverages, breakfast pastries and lunch will be included on all days,
along with a casual Welcome Dinner!

Three-Day Ticket (includes installations!):
Full retail price: $2,895
Holiday Sale Price: $2,650

Two-Day Ticket:
Full retail price: $2,295
Holiday Sale Price: $2,095

discount applied at checkout

We opened exactly 16 SEATS for this workshop. Why? The small class
size allows us to dig in and work with you individually.

Join us for the workshop just outside of Dallas
by grabbing your ticket here!

*Travel and lodging costs not included

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