In this virtual workshop, Sweet Root Village and Amy Nicole Floral take you inside and on the front row as we teach our 2 Day Hands On “The Workshop: Pricing and Design” curriculum which is a no-frills, no fluff, nitty gritty workshop packed full of value and loads of information!
Check out the Virtual Course Lectures
Together we have created a recording of our in depth, acclaimed workshop that teaches our approach to running a profitable floral wedding and event business and foundational techniques and principles to achieve that “fine art” loose and airy style of floral design.
The format is split evenly discussing profitable business practices taught by Sweet Root Village and foundational design principles of foam free centerpieces and artful bouquets taught by Amy Nicole Floral.
We casually refer to our education approach as “fire hosing you” because we have SO MUCH to share in our collective decades of education and experience. We are confident that this will be a valuable investment no matter what your design level or years in business.
THIS VIRTUAL CLASS INCLUDES:
The Importance of Profitability
Step by Steep Pricing and Recipe Building
Delivery, Setup, and Breakdown Pricing
The Ins and Outs of Staffing
Expansion and Growth
Preparing Bouquet Materials
The Spiral Technique
Designing the Bouquet
Finishing and Applying Ribbon
Choosing Floral Ingredients
Mechanics Matter, Preparing Your Vase
Designing the Centerpiece
A Recorded Student Critique
“The class gave me confidence in the business side of being a florist, which I never thought I would have. The logistical side of owning a business felt so daunting and confusing before, but now I have such a better understanding of how to make a profit which is empowering!! It was mind-blowing to see what I should be charging and gives me confidence to know that I can make enough money to not just survive but to make a good living! I was blown away by the amount of information and things I had never heard before. For the cost, this class is definitely a steal. It changed my whole business for the better!!”
– Sadie Byron, Alcove Floral (Virtual Class Attendee)
THIS VIRTUAL WORKSHOP MIGHT BE FOR YOU IF:
– You struggle knowing what to charge for your floral designs
or finding that you are just generally not profitable
– You are overspending or overstuffing arrangements
– You are struggling with ordering and sourcing your materials
– You struggle with making arrangements with loose, light,
and airy movement
– You struggle with adding or balancing color in your designs
“Outstanding work by Amy Nicole Florals and Sweet Root Village! Here’s your chance to gain a foundation in color, design, pricing, and business practices that can transform your work! I wish I had access to a course like this when I first started, but being able to take this course now has given me the opportunity to improve and grow a more sustainable business! Amy’s insights gave me a whole new understanding of color, shape, and how to improve my flower orders. However, design is only half the business. Seeing a visual breakdown of the pricing and mark-up for each of the main floral items, rentals and labor was incredible. I have yet to see anyone else share pricing in such a clear and detailed layout! It’s never too late to learn and gain new techniques, and just like Amy said, “Make Space to Slow Down and Study!””
– Christy, Honeycomb Affair (Virtual Class Attendee)
“There was so much great information packed into this class, and everything was put in a way that was super understandable! Amy is an amazing teacher, walking you through exactly what she is doing and reasons behind every decision. I feel so much more confident in my designing and mechanics, and that has completely elevated my work and my business as a whole. After doing many online classes, I can say this one was the most helpful – discussing topics and strategies that are relevant, with game-changing ideas and tricks.”
– Sadie Byron, Alcove Floral (Virtual Class Attendee)
This virtual workshop includes the main recorded lectures from our in-person workshops. Learn the ins and outs of how we price flowers, rentals, and hard goods for profitability. How we structure delivery costs, labor, how we manage staffing and growth, and more! Learn the principles behind the design work you love, demystify the loose and airy look you want to be making, and pack your brain with floral concepts, color theory, and all that design goodness!
This series of videos is also a little different than a traditional e-course… instead, you’re going to be sitting in on our workshop lessons that were filmed in the Sweet Root Village Studio in Alexandria, Virginia. We know some of the videos may be long, so if you dive in, you should definitely pause here and there to grab a snack and come back to them, but we recommend that you dedicate larger chunks of time to the course so you can absorb the content together. And take lots of notes!!
This virtual experience is very different from our in-person workshop – but even still, the lecture recordings here are packed with value! We have one more in-person workshop this year that also includes topics such as floral care and handling, personalized website reviews with Rosewater Studio, hands on designing practice and personalized critique, professional images of your work, large amounts of open Q&A time, direct access to educators, and demo style installation work with both Sweet Root Village AND amazing foam free mechanics with Amy Nicole Floral.
Learn more about our in-person workshop here.
View the Virtual Course Lectures here!
Images 1, 2, & 3 by Kim Branagan | Images 6-11 by Kate Panza