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The Workshop: Pricing and Design – July DC

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The Workshop: Pricing and Design – July DC


July 21st | July 22nd | July 23rd
Sweet Root Village
4570 Eisenhower Avenue, Alexandria, VA 22304

( 16 seats available Only 12 seats left! )

Purchase your ticket here.


–– Design ––

Care and Handling Best Practices
Principles of Design
Color Theory
Foam Free Mechanics
Loose and Airy Bridal Bouquets
Artful Centerpieces
Individualized Live Critiques with Honest Feedback

–– Business ––

Staffing for Success
Pricing for Profit
Ordering and Recipe Writing
Managing and Hiring Strategies
Scaling Your Business


Installation Mechanics and Design
Individualized Website Copy Critiques

–– And Some Bonuses ––

Professional Photography of Your Designs
Individual Headshots


We created “The Workshop: Pricing and Design” to share our
passion for profitability and great design with YOU!


Packed full with loads of valuable information, we’ll be covering
profitable business practices, hands-on design of centerpieces and bouquets.

We’re doing it. We’re gonna “fire hose you!”


Yup, we casually (not so casually) refer to our education approach
as “fire hosing you” because with our collective decades of education
and experience we have SO MUCH to share you! This will be a valuable
investment no matter what your design level or years in business.

Rachel and Lauren from Sweet Root Village will be leading and teaching
all about the business side of flowers. You’ll experience classroom style
sessions that will cover pricing flowers for profitability, staffing,
workflow, AND practice hands on recipe writing…and so much more.
Sweet Root Village is well known for their awesome team and family
focused work environment and they are excited to lead you through their pricing and business practices that have helped them grow their team!
The Sweet Root ladies will be answering your burning business questions
in a tell all Q&A session. Nothing is off the table! You’ll get tons of
actionable tools and ideas to apply to your business right away
(like…literally, while you’re still at the workshop).

Here’s what past attendees have said:

“After being in business for nine years, I decided that this year would be the year that I would invest in education.  I knew I wanted to attend a workshop that spoke to the business side of the business as well as the design side.  The “Pricing and Design” workshop led by Amy Nicole Florals and Sweet Root Village could not have been a more perfect fit for me!  Besides learning invaluable time saving design skills and techniques, I learned how to properly price my services and products, how to hire my weaknesses, and how to organize and streamline my ordering process.  I was also able to form strong connections with the other designers. There were so many “lightbulb” and “ah-ha!” moments within the two day workshop as well as truly raw, emotional, and vulnerable moments that served as a sort of thread that wove through and bound the hearts of our group!  Not knowing who my classmates would be, I arrived to the workshop excited, eager, and slightly nervous.  What I found was a group of twelve incredible people from all walks of life, backgrounds, and skill levels who began the workshop as strangers and ended as friends and design peers.  Amy, Lauren, and Rachel each have a gift for teaching and for making each student feel confident, inspired, welcome, and accepted. No question went unanswered, and each optional critique was given with 100% love and intent to make us better designers!  This workshop was truly life changing for my business and for my soul!  Whether you are thinking about a career in floral and/or event design or you are a seasoned designer, I promise that you will walk away from the “Pricing and Design” workshop with a wealth of knowledge, a new found group of friends, and a very full heart.”

Stacy Bowen, Stacy Bowen Flowers

Amy Balsters of Amy Nicole Floral will teach with her in-depth,
no-nonsense, approach to design and mechanics. You’ll learn Amy’s
favorite techniques for achieving lightweight, artful, hand tied bouquets
and lush centerpieces full of airy movement. Amy’s design is rooted in key
fundamentals. She’s passionate about empowering you to better
understand your work and learn new ways to improve your design
techniques. Key themes include how to design more intentionally and with
profitability in mind, techniques to working with color, how to not
overstuff your designs, and how to avoid bulky bouquets.

Here’s what past attendees have said:

For me, designing the bride’s bouquet has always been the most stressful part of doing weddings. I used to agonize over every bridal bouquet, sometimes doing them over. I don’t panic anymore over the bride’s bouquet. It is actually fun creating them, and my freelancers were surprised that something I used to approach with dread, I enjoy and it takes me far less time than it used to. I am saving money by not spending so much time on the bride’s bouquet, and also using fewer stems. I could go on and on about ways Amy helped me in my business, but this could end up being 10 pages long.”

– Meg Owens, Meg Owens Floral Designs


– You struggle with knowing what to charge for your floral designs
or are finding that you are just generally not profitable.

– You’re overspending or overstuffing arrangements.

– You’re still figuring out ordering and sourcing your materials.

– You can’t quite land that loose, light, and airy movement
in your arrangements and bouquets.

– You struggle with adding or balancing color in your designs.

– You want the mechanics of great installations and how to buy,
prepare and design them.

– You want key tips on taking better photos of your flowers.

– You want to learn more foam free approaches to your design work.

– You want individualized critiques and helpful
feedback of your work…in real time.

– You want actionable tools and ideas…that will help your business.


– You’re OKAY with not being profitable (as this is an area of focus).

– You prefer a more openhanded approach to ordering and designing that doesn’t involve structure or recipes. 
(This is the key to profit in our humble opinion!)

– You don’t want to explore design styles and color theory 
and learn how to create well balanced floral designs.
(Again – maybe not your cup of tea, that’s totally cool man!)

I N V E S T M E N T:

The early bird rate of $3,195.00 includes two full days of learning with all
fresh products and hard good supplies needed for hands-on designing.
Beverages, breakfast pastries and lunch will be included on both days,
along with a casual Welcome Dinner the night before!

Full rate pricing is $3,495.00.

We have exactly 16 SEATS available for this workshop. Why?
The small class size allows us to dig in and work with you individually.

Join us in Alexandria just outside of Washington D.C.
by grabbing your ticket here!

*Travel and lodging costs not included

  1. […] the content together. And take lots of notes!!This virtual experience is very different from our in-person workshop – but even still, the lecture recordings here are packed with value! We have one more in-person […]

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